Privacy Policy

Information we collect

LUUMERA may collect information that you provide directly or that is generated when you use the service.

This may include:

• Account information, such as your email address and basic account details.
• Website and project information that you provide when creating or managing a site in LUUMERA.
• URLs, website content, metadata, and other publicly available website information analyzed by LUUMERA.
• Product usage information, such as actions performed inside the application, feature usage, and basic technical logs.
• Information from third-party integrations that you explicitly connect, including Google Search Console and GitHub.
• Technical information necessary to operate and secure the service, such as request metadata, error logs, device/browser information, and IP-related security signals where applicable.

Google Search Console integration

LUUMERA allows users to connect Google Search Console in order to use real organic search performance data inside the product.

LUUMERA requests only the following Google OAuth scope:

• https://www.googleapis.com/auth/webmasters.readonly

This scope provides read-only access to Search Console data.

LUUMERA does not request permission to modify Search Console settings or data.

Google user data we access

When a user connects Google Search Console and authorizes access, LUUMERA may access data associated with the Search Console properties available to that Google account.

This may include:

• Search Console property URLs
• permission information for Search Console properties
• search queries
• landing pages
• clicks
• impressions
• click-through rate
• average search position
• date and device dimensions
• country and search appearance dimensions where available
• other performance dimensions exposed by the Google Search Console API and required to provide LUUMERA functionality

LUUMERA only accesses Search Console properties that the connected Google account is authorized to access.

The user chooses which Search Console property to connect to a LUUMERA site.

How we use Google Search Console data

LUUMERA uses Google Search Console data only to provide and improve user-facing SEO functionality.

This may include:

• displaying organic search performance
• analyzing queries and landing pages
• identifying pages that are gaining or losing search visibility
• identifying SEO opportunities
• measuring the performance of published content
• prioritizing SEO recommendations
• helping LUUMERA determine which pages, topics, or queries may require attention
• generating user-facing SEO analysis and recommendations
• supporting automated or agent-assisted SEO workflows requested by the user

LUUMERA does not use Google Search Console data for advertising.

LUUMERA does not sell Google Search Console data.

LUUMERA does not use Google Search Console data to build advertising profiles.

LUUMERA does not use Google Search Console access to modify a user's Google Search Console account.

Use of Google user data with AI

LUUMERA may use Google Search Console data as context for user-facing SEO analysis, recommendations, summaries, prioritization, and automation.

For example, Search Console performance data may be used to help determine which pages are growing, which queries have opportunity, or which content may need to be updated.

Google user data is used only to provide functionality to the user who connected the integration.

Google user data is not sold.

Google user data is not used to train general-purpose AI models.

If third-party AI service providers are used to process data as part of LUUMERA functionality, they are used only as service providers acting on LUUMERA's behalf and only where necessary to provide the requested product functionality.

How we use other information

We may use information collected through LUUMERA to:

• provide and operate the service
• create and manage user accounts
• analyze websites and SEO performance
• generate content, recommendations, and reports
• operate integrations requested by users
• improve product reliability and functionality
• detect and prevent abuse
• troubleshoot technical issues
• maintain security
• communicate important product or account information

Data storage

LUUMERA may store information necessary to provide the service.

This may include account data, project information, integration configuration, and data retrieved from connected services where storage is necessary to provide product functionality, historical analysis, or user-visible reports.

For Google Search Console integrations, LUUMERA may store:

• the selected Search Console property
• authorization information required to maintain the connection
• Search Console performance data
• derived SEO metrics and analysis created from Search Console data

Authentication credentials and integration tokens are handled server-side and are not intentionally exposed to other users.

We use reasonable technical and organizational measures to protect information against unauthorized access, disclosure, alteration, or destruction.

No method of storage or transmission over the internet can guarantee absolute security.

OAuth credentials and access tokens

Google OAuth access is handled server-side.

LUUMERA does not intentionally expose Google access tokens, refresh tokens, or client secrets to the browser or to other users.

Google authorization is used only to maintain the integration and request data necessary to provide the functionality authorized by the user.

Data sharing

LUUMERA does not sell personal information or Google user data.

We may share or allow processing of information with service providers that help operate LUUMERA, such as:

• hosting and infrastructure providers
• database providers
• analytics providers
• AI service providers
• API providers
• monitoring and error-reporting providers

These providers may process information only as necessary to provide services to LUUMERA.

We may also disclose information when required by law or valid legal process; to protect the security, rights, or integrity of LUUMERA or its users; in connection with a merger, acquisition, financing, or sale of the business, subject to applicable legal requirements; or when explicitly directed or authorized by the user.

Google user data is not transferred to third parties for advertising purposes.

Google API Services User Data Policy

LUUMERA's use and transfer of information received from Google APIs will comply with the Google API Services User Data Policy, including the Limited Use requirements.

Google user data obtained through Google API Services is used only to provide or improve user-facing features that the user has explicitly enabled.

Data retention

LUUMERA retains information only for as long as reasonably necessary to provide the service, maintain product functionality, comply with legal obligations, resolve disputes, enforce agreements, and protect the security of the service.

Retention periods may vary depending on the type of data and the functionality being provided.

Google Search Console data may be retained where necessary to provide historical SEO analysis, reporting, and recommendations.

Disconnecting Google Search Console

Users can disconnect Google Search Console from LUUMERA at any time.

When a Search Console integration is disconnected:

• LUUMERA stops making new requests to Google Search Console for that connection
• the selected property is no longer actively connected to the LUUMERA site
• previously stored data may remain temporarily where necessary for product functionality, backups, security, legal obligations, or account history

Users may also revoke LUUMERA's Google access directly from their Google Account permissions.

Data deletion

Users may request deletion of their LUUMERA account and associated personal data.

Users may also request deletion of stored data associated with connected integrations, including Google Search Console data.

We may retain limited information where required by law, necessary for security, fraud prevention, dispute resolution, or legitimate operational requirements.

Deletion requests can be sent to:

Your rights and choices

Depending on applicable law, users may have rights regarding their personal information, including the right to:

• request access to personal information
• request correction of inaccurate information
• request deletion of personal information
• disconnect third-party integrations
• revoke Google authorization
• stop using LUUMERA

Users can exercise these rights by contacting us at:

Third-party services

LUUMERA may integrate with third-party services such as Google Search Console, GitHub, infrastructure providers, AI providers, analytics providers, and SEO data providers.

Third-party services are governed by their own terms and privacy policies.

LUUMERA is not responsible for the privacy practices of third-party services that users choose to access independently.

Children's privacy

LUUMERA is not directed to children under the age required to provide valid consent under applicable law.

We do not knowingly collect personal information from children for the purpose of providing the service.

International processing

LUUMERA and its service providers may process information in countries other than the user's country of residence.

Where required, we take reasonable steps to ensure that appropriate safeguards apply to such processing.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we may update the "Last updated" date shown at the top of this page.

If changes are material, we may provide additional notice where appropriate.

Contact

If you have questions about this Privacy Policy, Google user data, data deletion, or LUUMERA's privacy practices, contact: