Competitor keywords
Search queries where selected competitors already rank.
Free SEO tool
Competitor Gap Analysis
Find the keywords and topics your competitors rank for that your website is missing — and turn those gaps into concrete content opportunities.
What is competitor gap analysis?
Compare competitor rankings with your own visibility
Competitor gap analysis compares the search queries your competitors rank for with the visibility of your own website. It helps identify keywords, topics, and pages where competitors already have organic search visibility but your site is absent or materially weaker.
Used well, a competitor keyword gap analysis goes beyond a raw keyword list: it turns each gap into a clear decision about whether to publish a new page, strengthen an existing one, or move on.
What this analysis will show
Turn competitor rankings into content opportunities
Missing opportunities
Topics where your site has little or no current search visibility.
Recommended content
Concrete pages or articles that could close the most relevant gaps.
How it works
Three steps to prioritized keyword gaps
- 1
Enter your website
Start with the site you want to find gaps for.
- 2
Compare competitor keywords
We identify relevant competitors and compare their ranking keywords against your visibility.
- 3
Get prioritized opportunities
You get prioritized keyword gaps and recommended content opportunities.
Looking for topic opportunities beyond competitors? Try Content Gap Analysis.